Dolly Parton has created a special video and playlist to inspire kids’ love of reading in conjunction with YouTube Kids’ global Reading Month.

Dolly Parton is working “9 to 5” to inspire children to read.

The country music star, 72, has created a special video and playlist to encourage children to explore the art of the written word just in time for YouTube Kids’ global Reading Month.

“I believe initiatives like Reading Month in YouTube Kids that encourage kid’s love of reading at an early age are so important,” Parton tells PEOPLE exclusively. “These are the moments when dreams are born, and these are the memories that last forever.”

As a literacy advocate for decades inspired by her own father’s inability to read and write, Parton launched Imagination Library in 1995, a book gifting program that mails free books to all children from birth to age five in participating communities within the United States, U.K., Canada and Australia to ensure they have the opportunity to foster their love of reading.

In March, the singer’s non-profit organization donated its 100 millionth book.

“It’s a fact that the most important thing we can do to inspire kids to be lifetime learners is to read to them as much as possible,” Parton adds.

In October of last year, the famed singer and actress released her first children’s album, I Believe In You, whose profits went straight to her Imagination Library.

Explaining why she first decided to start the non-profit in 1995, Parton previously told PEOPLE, “I started it in honor of my dad.”