Abandoned animals, kids with cancer, disabled veterans:  These and other pitches for charity can move your emotions and have you reaching for your credit card. 

But beware: Especially around the holidays, fake charity scammers are hard at work trying to part you from your hard-earned cash.  

Katalin Parti is an assistant professor of sociology at Virginia Tech in Blacksburg, Va.  She specializes in the study of cybercrime and says there are easy ways to sort out real charity appeals from false ones.  But scammers also know how to build trust, she warned.

You start listening to their pitch, expertly designed to play on your emotions and often confusingly misleading.

“It will be a good one. It will tug at your heartstrings,” Parti said. “But listen closely because they will never actually specify how they will help. They may even claim that you’ve donated before and ask you to do it again.”

Is this a real charity or a scammer?  To quickly find out, check databases like the search tool for tax-exempt organizations at the Internal Revenue Service or watchdog groups such as Charity Watch to see if the group being pitched is legit, Parti said.

And pay very close attention to the name of the charity: One common ruse is to give listeners a name that very closely mimics that of a legitimate charity. If it’s just a shade different from the title of another well-known charity (for example, American Society for Cancer, not American Cancer Society), it could be a scam. 

Scammers will try and get all the personal info from you they can: While a legit charity may simply want credit card info for a donation, a scammer may go further and try and get your Social Security number or bank account details. Don’t fall for it, Parti said.

Also, avoid all non-credit-card forms of donation:  Don’t agree to send cash, gift cards or cryptocurrency. That’s a red flag the caller could be trying to scam you. 

Finally, if you do end up falling for a scam, track the donation to make sure it hasn’t become a recurring one.