PRIVACY POLICY
Effective: September 25, 2019
This privacy policy (this “Privacy Policy”) explains what information LiveWell Alliance, Inc. (“LiveWell” or “we” or “us”) collects from you when you use our website, LiveWell.org (“Website”), interact with our third party partners (“Partners”), or interact with us directly on our Website. By using our Website, you agree to all the terms and conditions stated herein. Please take a moment to review this information.
How we protect your information.
We take reasonable measures to protect your personally identifiable information (“Personal Information”) to prevent against unauthorized use, access, disclosure, and destruction. Please be aware that, despite our best efforts, security measures are not impenetrable and we can’t guarantee against misuse.
What information we collect.
Contact Information
You may choose to contact us using various links on the Website, and we’ll collect your contact information, such as your name, address, phone number and email address, in order for us to communicate with you. You also may leave a message so we can better tailor our responses to you.
If you decide to register for seminars, make a donation, or purchase our educational material, we’ll collect information from you to facilitate your request, including you name, address, and other information as applicable to your request.
If you decide to fill out a LiveWell application for services or residential care, you will be providing extensive personal information about yourself, your family, your physical health and condition, and your finances. We will use this information to determine your eligibility for LiveWell services, including community services, adult day services, assisted living services, and skilled nursing care.
Website Visitor Data
We collect visitor information, including your IP address and server log data (the address of the web page you visited before using the Website, your browser type and settings, the date and time of your use of the Website, language preferences). We may gather your information about the device you are using to access our Website, including what type of device it is, what operating system you are using, device settings, application IDs, unique device identifiers, and crash data. Other data is collected, including data generated by your use of the Website, support communications with us and links you interact with. We may also determine location by using other data from your device, such as precise location information from GPS, information about wireless networks or cell towers near your mobile device, or your IP address.
Health Information
Some health and/or health-related information that you elect to share with us via our Website may be protected by federal and/or state laws. We only use and disclose such information as permitted under the law and as set forth in this Privacy Policy.
How we use your information.
We use your information to operate, manage, and improve our Website, and for internal marketing and administrative purposes.
We may use your information to register you for seminars, facilitate your purchase of educational materials, or assist you with making a donation.
We may use your information to evaluate your eligibility for LiveWell services.
If you communicate with us, we may send you newsletters and marketing information about our products and services, until you decide to opt out. We also will send you notifications, updates, and changes about our Website, and contact you to provide customer service and support.
We may use your Personal Information, including any information you share with us, to improve our product and services.
We may use your information to comply with legal or regulatory requirements, to respond to lawful requests, court orders and legal process, to enforce our rights, to prevent fraud, and to protect the security of the Website and for safety.
We may use your IP address to analyze usage, administer our Website, and gather demographic information for aggregate use.
With your consent, we may use your Personal Information in other ways.
How we share your information
We do not knowingly sell, trade or otherwise share your Personal Information with any third parties without your consent except as disclosed in this Privacy Policy, as required by law, when we reasonably believe it is necessary to prevent or take action regarding illegal activities, suspected fraud, or to protect the safety of any person.
We may share Personal Information in collaboration with our Partners, including companies that assist with product engineering, business analytics, data processing, customer and user management, and other services. We instruct these parties to use your Personal Information only to the extent necessary to provide the services we have requested. Although we take reasonable steps to ensure that Partners receiving your information are bound by contractual privacy restrictions as restrictive as those set forth in this Privacy Policy, we are not responsible for any issues that may arise regarding the privacy policies or practices of any of Partners. By using the Website, you agree to hold us harmless from any claims and/or damages that may arise from the actions of any of our Partners.
We may sell or share generic, aggregated information not linked to any Personal Information to our Partners our other third parties, who may engage in advertising and promotional activities.
Social Media
If you click on our social media links (such as Facebook and Twitter), you will be directed to a third-party platform, and any information you share on those websites will be covered by their privacy policies.
Cookies and other technologies
Like most companies, we and and/or Partners may use temporary and permanent cookies, beacons, tags, and other tracking technologies to enhance your experience of our Website. A cookie is a small file that can be placed on your computer’s hard disk or on a website server. Such cookies do not retrieve information about you stored on your hard drive and do not corrupt or damage your computer or computer files. Although most browsers and devices accept cookies by default, their settings usually allow you to clear or decline cookies. If you disable cookies, however, some of the features of our Website may not function properly. For those using our Website, we link cookie information to your email address so as to maintain and recall your preferences within the Website.
These technologies are used in improving or administering the Website, analyzing trends, administering the Website, tracking users’ movements around the Website, and to gather demographic information about our user base. We may sell this information to third parties and/or Partners on an individual as well as aggregated basis.
Opt In / Opt Out
By using our Website, you expressly allow us to contact you and use your information as set forth in this Privacy Policy. You may opt-out of receiving marketing emails anytime by clicking the “unsubscribe” button in the email. You may opt out of receiving certain Cookies and certain trackers by using your browser settings to adjusts what is allowed to be tracked. If you delete cookies from your computing device, you may need to opt out again.
Links
This Website may contain links to or from other websites. Please be aware that we are not responsible for the privacy practices of other websites. This Privacy Policy applies only to the information we collect on this Website. We encourage you to read the privacy policies of other websites you link to from our Website or otherwise visit.
Your Choice to Access, Edit, or Delete Information
We strive to provide you with as many choices and as much control as possible regarding your Personal Information. You have the right to access and change your Personal Information. Please contact us at the address provided at the bottom of this Privacy Policy to find out how. We will, upon receiving your request, make reasonable efforts to correct, delete, and/or block your Personal Information from further processing and/or use to the extent it remains in our possession, except to the extent not permitted by law.
Minors
Our Website is not directed to children under 13. If you learn that a child under 13 has provided us with Personal Information without consent, please contact us. If we become aware that a child under 13 has provided us with his or her Personal Information, we will promptly delete such data.
Business Transitions
In the event we go through a business transition, including without limitation any merger, acquisition, partnership, business reorganization, debt finance, or sale of company assets, or in the event of an insolvency, bankruptcy, or receivership (together a “Business Transition”), we may use information collected in accordance with this Privacy Policy and subject to its restrictions, as part of any such Business Transition. In such instances, your information can be part of the assets transferred.
Do-Not-Track
You may have implemented a “do not track” signal through your browser. As there currently is no fixed standard for do not track signals, we currently do not respond to do not track signals from your web browser.
Data Retention and Destruction
We will retain Personal Information for as long as necessary to accomplish our purposes for such data as set forth in this Privacy Policy. You can request that your account be deleted by contacting us at the address provided at the bottom of this Privacy Policy. At the time your account is deleted, we will destroy your Personal Information using reasonable data destruction practices. We may, however, retain certain information to comply with legal or contract obligations or to facilitate law enforcement requests.
California Privacy Rights
If you are a California resident, you may ask us for a notice identifying the categories of Personal Information that we share with our Partners and/or third parties for marketing purposes and to refrain from sharing your Personal Information with certain of these entities for their marketing purposes. Please tell us your preference by contacting us at the address provided at the bottom of this Privacy Policy. In your request, please specify that you want a “LiveWell California Privacy Rights Notice.” Please allow 30 days for a response.
Changes
We may revise this Privacy Policy from time to time. If we decide to change our Privacy Policy, we will post the revised policy here. As we may make changes at any time without notifying you, we suggest that you periodically consult this Privacy Policy. Please note that our rights to use any information collected will be based on the privacy policy in effect at the time the information is used.
Contact Us
If you have any questions about the Privacy Policy, please contact us at 860.628.9000, or at the mailing address below:
LiveWell Alliance, Inc.
Atten: Privacy Officer
1261 South Main Street
Plantsville, CT 06479